A funny bit of synchronicity happened the other night when I was modeling at the National Art League in Queens. For an eight session booking with instructor Rob Silverman, I am set up wearing a skirt, hat, and shawl, sitting on a lawn chair, reading a book. The clothing is mine, which I brought to the first session at Rob’s request, but the book was a last minute addition. I didn’t have one with me, so we took one from the League bookshelf. We models are sometimes asked to do the “posing while reading” routine, as it makes for a nice composition, showing the subject more “active” than just sitting in a chair and staring into space. And with our set-up, the student artists can paint in an “outdoor” nature setting for the background and experiment with that, if they so choose.
So the book I’m reading is an old publication from the 1950s called Color for Profit by Louis Cheskin, who I’ve learned was the marketing brain behind “The Marlboro Man” ad campaign. Though the title is less than inspiring, the book is actually quite interesting! It’s a manual that discusses the effective use of color in advertising, packaging, and commercial design, in addition to exploring the science of colors and their various psychological effects. Out of curiosity, I looked the book up on Amazon and lo and behold, there it was. Although my pose-reading during the class is a bit hampered by my not be able to wear my reading glasses, I have been able to decipher some interesting lines through my blurred vision. For example, yellow is not a “preferred” color for many people, but it has strong “retention”. “Peach”, on the other hand, is a well-liked color but is also more easily forgotten. Also, there are regional preferences in colors among consumers. What goes over well on California billboards and store shelves may not go over well in New Jersey’s.
Moving along, Rob was doing was one of his very informative demos for the class. He’s really a superb teacher and I’ve posed for him many times. He took this photo of me in a pose from a class last year. So I was in the pose for the demo, and when a student asked a question about background colors, Rob’s response was, in substance, the exact same thing I was reading at that very moment in the Color for Profit book – page 95: “Because warm colors advance and cool colors recede, overly warm colors should be avoided on backgrounds”. What a coincidence! I was listening to the discussion while posing, eyes downcast, and a smile crept across my face. If I wasn’t such a consummate professional (hehe) I would have jumped out of my chair, held up the book and said “Haha, I just read that!”. Now even though the book is dealing with packaging and merchandising, the qualities of colors remain the same no matter what – in fine arts, in commercial arts, makes no difference.
Here is Rob’s demo work of me in my “sitting and reading” pose. And there’s the book!
And this color study is by Paul David Elsen, class monitor and a wonderful artist who has been an absolute pleasure to work with. I love these kinds of loose paint sketches.